90 Magic Shop Names for D&D Merchants and Item Shops

Potion shops and apothecaries

• The Bubbling Flask: something on the counter is always boiling
• Mortar and Moonwort: herbs gathered only at night
• The Green Phial
• Tincture and Tonic: cures for things you did not know you had
• The Copper Still: the smell reaches the end of the street
• The Drowsy Draught: sleeping potions, and the antidotes
• Nettle and Nightshade: the owner tastes everything first
• The Corked Cauldron
• Remedies of the Seven Hills
• The Amber Dropper: one drop of anything costs a silver
• The Healing Hearth: a healer’s shop with a bed in the back
• The Last Resort Apothecary: for when the temple has said no

Wands, staves and spell components

• The Turned Wand: every wand is turned on a lathe in the window
• Ash and Rowan: wandwood sold by the inch
• The Component Cabinet: four hundred tiny drawers
• Bat Wing and Brimstone
• The Focus Shop: crystals, orbs and holy symbols
• The Staff and Sceptre
• Pinch of Powder: spell components weighed while you wait
• The Spellwright’s Bench: repairs to broken wands
• Quartz and Quill
• The Silver Filing: for spells that need a little silver

Enchanted weapons and armour

• The Singing Steel: swords that hum when drawn
• The Runed Anvil: a dwarven smith who enchants as she hammers
• The Ever-Sharp
• Wardplate Armoury: armour with protective runes
• The Glowing Edge: every blade gives off a little light
• The Storm Forge: lightning strikes the chimney on purpose
• Bowyer of the Silver Wood: elven bows that never warp
• The Bound Blade
• The Hollow Helm: a helmet shop with one empty suit of armour that moves
• The Lucky Buckler

Curiosities and antiques

These shops sell whatever turns up. They are perfect for a quest hook disguised as shopping.

• The Cabinet of Wonders: nothing is labelled, everything is priced
• Odds and Endings: estate sales from adventurers who did not come back
• The Magpie’s Nest
• The Dusty Reliquary: religious items of uncertain origin
• The Curious Clock: every clock in the shop shows a different time
• Bric-a-Brac and Basilisk: the stone statues are not for sale
• The Gilded Oddity
• Things Found: the owner will not say where
• The Wandering Curio: the shop appears in a different alley each week
• Relics and Remnants
• The Collector’s Corner: the owner buys more than he sells
• The Locked Box: every item comes in a box, and some boxes do not open

Scroll shops and bookshops

• The Scroll and Sealing Wax: spell scrolls copied to order
• The Ink-Stained Owl
• The Unread Page: books that no one has finished
• Vellum and Verse
• The Chained Library: books for sale, chained for safety
• The Margin Notes: second-hand spellbooks, annotated
• The Lamplit Leaf
• Scriptorium of the Third Eye: divination texts and star charts
• The Quiet Shelf: a bookshop where talking is not allowed
• The Folded Map: maps, some of places that do not exist yet

Shady and black-market dealers

• The Back Room: the shop at the front sells candles
• No Questions
• The Grey Counter: cursed items bought and sold
• Second Owners: stolen magic items, freshly unenchanted
• The Dim Lantern
• The Discreet Merchant: deliveries at night only
• The Smuggler’s Satchel: everything fits in one bag
• The Sealed Cellar: by appointment, with a password
• The Bone Market
• Lowtide Trading: opens only when the tide uncovers the cave

Travelling merchants and market stalls

• The Rolling Emporium: a shop on six wheels
• The Painted Wagon
• The Pedlar’s Pack: more inside the pack than should fit
• The Caravan of Small Wonders
• The Fair-Day Stall: only open on market days
• The Lantern Barrow: a handcart that sells light
• Wares from Afar: goods from the other side of the map
• The Tinker’s Bell: you hear the bell before you see the cart
• The Mule and Marvel
• The Road Merchant: turns up wherever the party is

Shops named after their owners

• Madame Orrel’s Oddments
• Fenwick’s Fine Enchantments: third generation of Fenwicks
• Brannoc and Daughters: the daughters do all the work
• Old Hesper’s Remedies
• Tobiah Quell, Wandwright: by royal appointment, he says
• Grizzleback’s Goods: a bugbear shopkeeper with excellent manners

Funny magic shop names

• Wanderful Things: wands, mostly working
• Hex and the City
• The Potion Commotion
• Scrolls Royce: luxury scrolls at luxury prices
• Familiar Faces: familiars for sale or rent
• Spell Check: spell scrolls proofread for typos
• Curses and Purses
• The Mimic’s Bargain Bin: mind your fingers
• Elixir Rose
• Staff Room: staves, and a kettle for the staff

What is a good name for a magic shop in D&D?

A good magic shop name tells players what is sold and hints at the owner. Mortar and Moonwort is clearly a herbalist. The Grey Counter is clearly somewhere you should not ask questions. Combine an item from the shop with one word of character and you have a name.

What should I call a potion shop?

Potion shops suit names built from apothecary equipment and herbs: The Bubbling Flask, The Copper Still, Tincture and Tonic, Nettle and Nightshade. Pair a piece of equipment with a plant or an effect.

What are some funny fantasy shop names?

Puns work best for shops in friendly towns and halfling or gnomish quarters: Scrolls Royce, Hex and the City, Spell Check or Familiar Faces. Use them sparingly, because a whole street of puns stops being funny.

How do I make a magic shop memorable for players?

Give it one quirk players can see straight away, such as a wand turning on a lathe in the window or a shop that moves to a different alley each week. Then give the owner a want of their own, so the shop can become a source of quests and not just a price list.

Is there a free D&D shop name generator?

Yes. LoreKeeper’s free Name Generator can create shop and merchant names, and the free NPC Generator can create the shopkeeper behind the counter.